Jeffrey Taylor - Local Search Marketing Specialist

Search Engine Marketing specialist helping small businesses attract more customers in their local market.

Local Internet Marketing Analysis

January 23, 2014 by Jeffrey Taylor

Why Are You Not Ranking on Page One of Google?

Is Your Competition Stealing Customers From You?

If you business is not ranking on Page one of the search engines (Google, Yahoo, Bing), you are losing customers everyday to the businesses that are ranking.

The problem is, you probably do not know why you cannot get that page one ranking. Is it poor marketing, or maybe a Google Penalty?

Local SEO is a powerful and necessary marketing strategy when in the hands of a trained Local Search Specialist.

Why does your Small Business need a Local Internet Marketing Analysis?

If you are one of the millions of Small Business owners wondering why you are not ranking on page one of Google in your local market, you must understand, there is a reason.

Tired of Seeing Your Competition Ranking higher Than You on Google?

The only way to rank higher than your competition is to market online better then they are. It does not make sense to spend more money on Internet Marketing until you know exactly why you are not ranking.

Without a Complete Local Internet Marketing Analysis You May be Wasting your Marketing Dollars!

Free Internet Marketing Analysis For Your Small Business

What can a comprehensive Local Internet Marketing Analysis tell you?

First and foremost you need to make sure the most important components to having a solid local online presence are in play. This includes having a locally optimized website and a claimed Google my business listing.

If you have never ranked high before, it is probably because you are not taking the proper steps necessary to encourage Google to rank your website or listing on page one for the right keywords.

If you once enjoyed high rankings and dropped out the top results it may be a more serious issue caused by a Google penalty.

With all the Google updates over the past 2 years it is important to find out how bad the penalties are, and if they can be fixed.

On a lighter note you may have dropped in the rankings because your competition became more proactive and simply beat you in the SEO game. Do not assume that a drop in rankings is always a Google penalty.

However, if your web presence dropped drastically or disappeared from Google, the odds are, you were slapped.

Before you invest any more money into your online marketing, find out what is broken first!

If you are suffering from really poor SEO, a poorly designed website, or a Google penalty, spending more money will not help you until you address what is holding you back.

Local Internet Marketing is a series of steps that must be taken to ensure that your Business is in front of more potential customers in the places they are searching.

Are You Ready to Put Your Business in front of more customers using the power of local search marketing?

Simply request Free Local Internet Marketing Analysis by filling out the form on this page.

We will give you a Free no obligation report that addresses your current online problems and our suggestions to getting your business on page one of Google.

No Sales pitches, just straight answers about why you are not ranking and what you need to do right now to get your business back on top!

Internet Marketing For Dermatologists

October 30, 2013 by Jeffrey Taylor

Using the Power of SEO and Local Online Marketing to Attract More Patients to your Dermatology Office!

Local Internet marketing and search engine optimization for a Dermatologist is actually not as complicated as it may seem. Prospective patients go online and search for specific treatments, in specific areas and if your practice shows up on page one of Google, you have an opportunity to reach them and compel them to contact you.

If you do not show up on page one, one of your competitors will take your place.

Putting your Dermatology practice on page one of Google can be accomplished in 2 ways.

You can buy Pay Per Click (Google Adwords) and bid on specific keywords related to your business. The dirty little secret Google does not want you to know is that only around 15-18% of searchers click on paid ads.
You can optimize your website, Google Local Business Listing, and create compelling content to grab what are known as organic search rankings in the Google local search results.

Keyword Search For “Dermatologist Virginia Beach”

Click image to enlarge

Successful Internet Marketing Requires A Plan

To keep Local Internet Marketing for your Dermatology office simple, we look at what you must have to reach your online goals:

Your Website – Do you have one? If yes, is it ranking for the right keywords in your target area? If not, we do a thorough analysis, looking at why it is not ranking and we fix it! If you do not have a website, we design and build a locally focused website that contains all the elements necessary to not only rank on page one of Google, but also encourage prospective patients to contact you.

Google Local Business Listing– To successfully market online in your local market, you must have a Google Plus account as well as a Google Local business listing. There is a right way to set up these accounts and a wrong way. Do it wrong and you may hurt your rankings if you receive a major Google penalty. The key to success is tying your Google accounts to your website. Unfortunately, many Internet Marketing companies still do not understand how to properly set up a Google local business listing so it ranks.

Social Media – This is no longer an option! Have you ever heard of the term Social Signals? Google has. Google is now looking at your social network and you cannot ignore the influence of social media as it relates to search engine optimization (SEO) and how Google ranks your content. We look at your target markets, and determine which social media outlets fit your Dermatology practice.

Content Marketing – Google has make it no secret that Content is King! To rank high and maintain those rankings over the long haul a solid content marketing plan helps you target more keywords as well as build your local brand and authority. Google is looking at what you publish, where you publish, and how often you publish to determine if you are an authority in your local market. Using powerful techniques like Google Authorship, we help you rise to the top as an authority in your local market.

Local Directories – Expanding your reach in the local market online requires that you be listed in as many relevant local directories as possible. Not only do potential clients use these websites to find local businesses, Google is also looking at these listings and the more Google Places Citations you have the more it will help you rank.

How will Local Goldmine help your Dermatology Office attract more patients using Local Search Marketing?

First of all, we never talk about cost or strategy until we have completed a full situation analysis. Just like an orthopedic surgeon uses an MRI to isolate a knee problem before doing surgery, we take a comprehensive look at:

Your website – content, on-page and off-page optimization
Your Google local business Listing(s) – you must have this in 2016
Your target area – this is the basis of your local search strategy
The current online competition in your target area
The best keywords for your practice and target areas.

Understanding Search Engine Optimization (SEO) and how it affects Dermatologists.

The fact is, people use the Internet to find everything! Whether it is a local restaurant or a dermatologist, people like to use technology to easily and quickly gather information.

This means your local online presence must stand out above your competition if you hope to effectively reach these searchers and get their business.

Unless you have multiple locations, Google will only display your Google business listing in the city your address is in. This creates a marketing problem if you market to surrounding cities.

This is where a real Local Search professional can help you.

Are You Targeting Your Best Prospects First?

Using what is known as hyper-local marketing we create an online presence in all of your local search areas and ensure that your local landing pages appear on page one for your target cities and neighborhoods.

Targeting keywords for the services you provide.

Everyone knows that ‘dermatology city’ and ‘dermatologist city’ are popular keywords and the competition to rank for them is usually pretty fierce.

Why stop there! It amazes us how many SEO services totally ignore prime and very valuable keywords that describe your services.

The fact is, our keyword analysis has found that many prospective clients will search for a specific treatments online, such as,

cancer screening, Botox, Juvederm, cosmetic dermatology, etc…

Combine your specific treatments and services with hyper-local search marketing and you will have a powerful local search presence that generates leads.

**If You want to dominate your local market online You MUST think outside the box!**

Competition for dermatology related keywords is too fierce to just do what everyone else is doing! To effectively beat your competition online, you need to do it better.

While so many SEO companies are stuck in the rut of doing the same thing, you need to step out and do things differently if you want to overtake your competition online.

With over 20 years of local Search marketing experience we look to the future and what is working now, not last year!

Here is just one example of doing what works versus what used to work on Google!

Chances are you have a “Before and After” photo galleries. Do they show up in the search engine results?

No they don’t! Yet, our research has shown that many prospects will search for ‘before and after’ photos of specific procedures. We have a super powerful technique that none of your competition is using and we guarantee it will put you above them in Google when implemented.

Video SEO Marketing For Dermatologists

Dominating page one of Google for the best keywords requires that you do things that Google likes and rewards with high rankings.

Google loves to rank videos! They own YouTube and a properly optimized YouTube video can easily outrank web pages. We can prove it!

Video is the fastest growing online medium because searchers prefer to watch video and will take action!

Many SEO services offer video, but are clueless when it comes to Video SEO. What good is a video if nobody sees it?

Are you thinking outside the box when it comes to local SEO and video? We are!

Have you thought about turning your “before and after” photo galleries into ”before and after” videos and putting them on page on of Google?

Are You Ready To Put Your Practice On Top of the Search Engines?

If you would like to learn more about how you can take your Dermatology practice to the next level and use the power of Local Search Marketing to attract new patients give us a call.

The first thing we will do is complete a full online analysis to determine your strengths and weaknesses.

Once we determine what is wrong we can work with you to fix it, We offer complete online marketing plans designed to give you the best opportunity to increase your online exposure and attract more patients. After all, isn’t that what you want?

Contact our Local Search Specialist and get straight answers about what your Dermatology Clinic needs to do to attract more patients online!

Call us at (8oo) 506-9848 or just request a Free Local Search Analysis by filling out the simple form on this page.

Website Design St Augustine

October 29, 2013 by Jeffrey Taylor

We Design and Build Affordable Websites that Generate Customers!

As a small business owner in the St Augustine Florida area you probably realize the importance of marketing online to the local market.

It is estimated that around 5 million people a year visit the St Augustine area because of the beautiful year round climate, its history, and proximity to the great beaches. It is also home to many part time and year round residents.

As a small business owner it is very important to be marketing on the Internet so that you can effectively reach both of these markets.

Although there are plenty of small newspapers and brochures all over the city, the fact is, most people will probably find your business online .

Many of the visitors that come to St Augustine are using their mobile phones and notepads to find local attractions, and things to do while they are here. A good seafood restaurant, a cheap hotel, even an emergency doctor.

Why are so many people coming to St Augustine?

As the oldest city in the US, St Augustine has a rich history that is a big draw and offers visitors many options when they arrive. But, lets not ignore all the other great things that makes it an attractive place to visit and live.

Great Beaches, World Golf Village, Restaurants, and numerous exciting attractions, make St. Augustine FL a fantastic destination for both local residents as well as tourists.

In fact, scores of Jacksonville residents like to make the trip just for the day to enjoy all the amenities St Augustine has to offer!

When these searchers are ready to buy, your business must show up in the Google search results if you hope to get them to contact you or visit your business.

Regardless of how large your business is, in order to effectively reach more people looking for your products and services in the Saint Augustine area, you need a website design that locally focused.

What is a Locally Focused St Augustine Website?

Although there is no shortage of website designers online, the fact is, most of them do not understand the importance of local search, and you end up paying good money for a website that does not rank in your local market.

A locally focused website requires a designer that understands the local elements Google looks for when determining who you are, and where you do business. If you have already built a website and cannot get it to rank, this is probably your main issue.

What Does Google Look For in a Local Business?

Several years back you could easily build a website, do a little search engine optimization and grab some top rankings on Google. Unfortunately, Google has changed its algorithm to the point where many website designers lack the marketing skills to keep up with the changes.

Most of these website designers build your website and refer you to a SEO company after the website is already live and online.

Here lies the problem!

We see this time after time, where a small business owner calls us for search engine optimization because their website is not ranking and we need to redesign the website because it was not built with local intent.

How can you avoid paying twice for a website build?

Make sure your website design company does it right the first time!

There is nothing worse then putting your website up online and waiting for weeks, even months and it does not rank for the keywords related to your industry. You call your website designer and he tells you that you need to hire a Search specialist to optimize your website.

Although it is not the end of the world, if you want to generate leads and customers from your website you must take action.

To try and help you understand what is necessary to having a strong local presence, I have listed the major Local Internet Marketing elements needed to ensure that your business ranks high in your local area for the best keyword phrases.

Locally focused website
Google Plus and Business Listing
Content Marketing strategy
Social Media Presence
Directory listings and Citations

Bottom Line… if your goal is to create a website for your small business in the St Augustine area and actually have it generate leads and customers, you must be very careful when hiring a website design company or private website builder.

If all you want is a website so you can tell people you have one and don’t care about generating new customers, then hire anyone, or use one of those do it yourself website services. Just be aware that eventually you will realize that you are paying for a website that is useless from a marketing standpoint. Why not just do it right the first time?

Want Straight Answers About How To Build a Locally Focused Website that Generate Leads and Customers?

If you read the entire article above you probably have a few questions regarding your local presence in the search engines.

First of all, make no mistake about the fact that ranking high in Google for the right keywords increases your ability to reach prospective customers. Not showing up ensures that the searcher will not find you.

Over the years Google has become more sophisticated in the way it determines how local businesses appear in their search results.

Just building a website and putting it up is usually not going to cut it in the highly competitive online arena.

Call our Local St. Augustine – Jacksonville Florida office at (904) 796-8527 and let’s discuss how you can position your business online so it can stand out in the local market.

What Does a Locally Focused Website Cost For a Typical Small Business?

First of all, there is no such thing as a typical small business. Every business including yours, has unique features and competes in a different online environment.

Here is the good news! Website design is much more affordable than you might think. Thanks to powerful content marketing platforms like WordPress, it much easier to design and build a professional looking and effective website.

If you are talking with companies quoting thousands of dollars for a simple locally focused small business website, be careful. You are probably being overcharged.

Here is a short list of what needs to be done to get your website online:

Domain Name – we help you choose the right one, if you don’t already have one.
Host – We host it on one of the most powerful and reliable host sytems in the world
Website Design – We work with you to ensure that you get what you want while keeping it locally focused for Google.
Content marketing – Google wants to see fresh and relevant content. We help you keep Google happy!

Let’s Talk!

Contact Jeffrey Taylor at Local GoldMine in St Augustine Florida today and do it right the first time! No Sales Pitches, just straight answers!

Local Internet Marketing

St. Augustine – Jacksonville FL

(904) 796-8527

Already have a Website and not ranking in Google?

Find out more about our Local Internet Marketing for St. Augustine business owners!

Local Internet Marketing St Augustine FL

October 28, 2013 by Jeffrey Taylor

Reach More Potential Customers in the St Augustine Jacksonville Florida area by using the Power of Local Internet Marketing!

To be seen online in the Local area you need to combine Local SEO, your Google Business Listing and a locally focused website design.

Because of the beautiful year round climate, historical significance, and proximity to the beaches, St Augustine is a huge tourist draw, as well as home to many year-round residents.

As a business owner you must understand how marketing on the Internet can help you reach both of these markets.

With over 5 million visitors a year, St Augustine business owners should not ignore the opportunities that exist when trying to reach these visitors and encourage them to use your business while they are here.

The fact is, many visitors to St Augustine Florida use their smart phones and notepads to find local attractions while they are here. A good restaurant, a nice hotel, even an emergency dentist, to name a few. When these ‘ready to buy’ visitors do a search, you must show up in the results if you hope to convert them into customers.

Why do people visit the St Augustine FL area?

Founded in 1565, St. Augustine is famous for being the oldest continuously occupied settlement of European and African-American origin in the United States.

Forty-two years before the English colonized Jamestown and fifty-five years before the Pilgrims landed at Plymouth Rock, the Spanish established at St. Augustine this nation’s first enduring settlement.

The rich history of St Augustine is a huge draw and offers visitors many options when they arrive, but lets not ignore all the other great items that makes it a great place to stay.

Beaches, Golf, Restaurants, Hotels, all make St Augustine a great place for locals as well as long distance travelers. It is not uncommon for Jacksonville residents to make the trip for the day to enjoy everything St Augustine has to offer!

How Can Local Search Marketing and SEO Help Your Business Attract More Customers?

In the digital age it is quite simple! Interested prospects type keyword phrases into the search engines and your business either shows up on page one or it doesn’t.

The days of the Yellow Pages and local newspapers as the main traffic drivers to your business are over. Everyone is connected to the Internet and that is the preferred method to find products and services fast.

The key to success in your local market is getting in front of as many prospects as possible and providing them with a good reason to contact you or visit your business.

Local GoldMine uses a proven digital marketing formula to help St Augustine, Jacksonville area businesses market online!

In 2016, Marketing your business online is much, much, more than just building a website.

Yes, a well designed, locally optimized website is a huge piece to the online marketing puzzle, but to rank on page one of Google you must have a complete local web plan in action.

When you contact the website design team and local search experts at Local Goldmine in St. Augustine FL with questions about your online marketing , we do not overwhelm you with technical jargon or canned sales pitches. We take a hard look at your current online presence, your industry, and your competition, before we talk about a marketing plan.

To keep local search engine optimization simple we look at what you must do to reach your online goals:

Your Business Website – Do you have one? If yes, we do a thorough analysis, looking at why it is not ranking and we fix it! If you do not have a website, we design and build a locally focused website that contains all the elements necessary to not only rank on page one of Google, but also compel visitors to contact you.

Google Local Business Listing – You must have a a Google business page. There is a right way to set up these accounts and a wrong way.Do it wrong and you may end up with a major Google penalty.

Tying your Google accounts to your website is an absolute necessity in today’s competitive online market. Unfortunately, many local SEO companies still do not understand how to properly set up a Google local business listing so it ranks in the Google local 3 pack.

Social Media Marketing– This is no longer an option! Whether you use social media sites like Google Plus or Facebook or not, you cannot ignore the power of social media from an SEO perspective or a online marketing perspective. We look at the type of business you have and your target markets, to determine which social media outlets fit your business.

Content Marketing – The key to online success. Google has make it no secret that Content is King!

A solid content marketing plan helps you target more keywords as well as build your local brand and authority. Google is looking at what you publish, where you publish, and how much relevance it has to your industry. Using our Hyper-local marketing techniques allows you to target all of the cities you do business in, regardless of your physical address.

We Make Local Internet Marketing and Website Design Simple and Affordable in St Augustine and Jacksonville Florida!

Whether you have never used online marketing or tried it before and didn’t see the results you expected, you owe it to your business to talk to us about our proven local Search formula.

We don’t offer cookie cutter packages, or push services you don’t need. After a consultation and analysis we will lay it right out in front of you.

What you need, how long it should take, and what it will cost.

If you are serious about using the power of Local Internet Marketing and driving more customers to your St Augustine area small business, contact Jeffrey Taylor at our local Jacksonville – Saint Augustine office at (904) 796-8527 and let’s talk about your current situation.

This is a Free Consultation and local SEO analysis… NO Sales Pitches here. We will be happy to answer any questions you may have and give you a clear picture of what you need to do to achieve your goals!

Are you ready to take control of your Local Internet Marketing and get your business in front of more interested customers?

Call Jeffrey Taylor today or fill out the form on the side of this web page!

Local GoldMine

St Augustine FL

(904) 796-8527

Google Local Business Listing Scam Alert!

If you are a small business owner and have a local business you are probably receiving numerous phone calls from telemarketers and automated robo calls regarding your Google Places, Google Plus Local, Google business listing and as of July it is now called Google Mybusiness.

Beware of Google Local Scam Artists – Read More Here

Google Hummingbird and Small Business SEO

October 15, 2013 by Jeffrey Taylor

How Does the Recent Google Hummingbird Algorithm Affect Local Small Business Owners?

In case you have not heard, Google recently released a new algorithm named Hummingbird, that is sending many SEO experts scrambling to see what they need to do next!

Here is the reality of online marketing. It is always changing!

For the past 15 years SEO’s and business owners have been trying to beat Google at their own game and grab the highly coveted top search result rankings. Smart business owners know that a top ranking in Google can seriously boost revenue and help grow their business.

Over the years this ongoing cat and mouse game has created a mentality among some online marketers that when Google makes a change, you need to find out how to game their algorithm again. Once you figure out the new loop hole in Google, you take advantage of it until Google slaps you again.

This sad situation has led to many wannabe SEO specialists leading small businesses down the road of short term success and long term disaster. Many uninformed business owners fall for these quick buck scam artists, and by the time they figure out what damage has been done to their online presence, the hucksters have moved on to their next victims.

The Truth About Local Search and Small Business

The new Hummingbird Algorithm is the biggest change in 15 years and already I am seeing SEO hucksters claiming they have discovered the secrets to beating it.

Before you buy into this, understand that Google has thousands of very smart engineers paid to create the best search algorithm in the world. Google has clear rules and you either follow them, or you try to find a hole in their algorithm and exploit it. Every time a local SEO service uses tactics designed to trick Google or game the system, they put their clients at risk.

As a small business owner you must understand that the correct way to market online requires real work, and there are no shortcuts. Anyone claiming to get you fast results, or guarantees you top rankings, is setting you up for online failure!

What we know about the new Google Hummingbird Algorithm:

Google is reacting to the huge growth in Mobile phone use and the way people search on them. People tend to ask questions on their mobile devices versus just using a few keywords. Google has said straight out that the new algorithm will focus on user intent, and it is looking more at long tail keyword phrases. Moving forward, content that answers questions and addresses problems are more likely to surface. In short, you must start focusing your content on answering questions and solving problems versus just targeting specific keywords.

Focusing on single or 2 word keyword phrases will be much more difficult for small business owners. Unfortunately, the shorter 1-2 word phrases are showing the larger directory sites on page 1 of the Google results. This requires a more focused content marketing strategy that incorporates local SEO.

There is no definitive proof yet, but it makes sense that social sharing and social signals will have a place here. Just as in any solid content marketing plan, you must have a distribution strategy to encourage searchers to find and react to your content in as many places possible.

Mobile is extremely important. Google sees mobile search as the future, and is preparing for that. It is time to look at how your business displays in a search on any mobile device. Ask a question that should result in your business ranking in the search results. ”Where can I find an mechanic in Jacksonville?” or “Who has the best Mexican food in Scottsdale?”

This is not a Google update designed to slap cheaters like the Penguin and Panda updates. This is a new algorithm designed to change the way Google interprets search queries. Google wants to determine exactly what you really want when you enter words into their search box. Low grade websites, thin in content, will probably not survive in the long run.

What Should Small Business Owners Do Next?

First and foremost, if it has not affected your current rankings, stay calm. Remember, this is not a Google slap.

Time for a complete web presence audit!

Without panicking, start looking at the following areas and evaluate your current situation.

How you appear in Mobile
Are you engaged in Social Media
Do you have a consistent Content Marketing plan
Are you focusing on Customer questions
Is your website and content locally focused
Is your website designed for content marketing – link architecture, RSS feeds, Sitemaps
Do not ignore on-page SEO and keywords
Are you listed in major directories
Are your Citations consistent in in the right directories

Google Hummingbird is definite proof that Local Search is changing… Are You Ready?

Whether you are already engaged in local search marketing or just getting in the game, remember one thing! The road to success does not include short cuts or fast talking SEO hucksters that claim to have cracked the Google algorithm code.

Google is too smart and does not tolerate cheaters. Local search success revolves around having a plan that combines ethical SEO with content marketing. When you start thinking more like your customers and focusing on answering their questions and solving their problems via good relevant content you will be rewarded.

Get Your Online House in order first!

If you are finally realizing that you need a solid content marketing strategy, before you do another thing or hire a content marketing service, you must take care of your current online situation first.

This means making sure…

Your Google Plus and Google Plus Local listing are set up and optimized
Your website is within Google guidelines and on a platform that can handle a good content marketing system
Your information (citations) across the Internet is consistent
You have a reputation management program in place
You understand the different types of content and what works best for your business and industry
Your content is original and credited to you via Google Authorship

Let us help you get started!

The good news is, the new algorithm is designed to allow the smart business owners that provide good content and create a solid online presence to rise to the top. The next time the phone rings with another quick fix SEO huckster on the other end, just smile, say no thanks,and hang up.

Content Marketing is not a one time quick fix leading to higher search rankings. It requires an ongoing long term plan that allows you to turn your website and other online entities into an ongoing source of quality information. Content cannot be king if you are using services that write regurgitated garbage, spin it, and circulate it around the web.

For several years the local search professionals at Local Goldmine have been talking about content marketing. Google Hummingbird has validated our vision and we would like to offer you a no obligation free consultation. No sales pitches, just straight talk about how you can embrace the changes in local search marketing and make it work for you and your business!