How We Help You Get More Customers by Creating a Powerful Google Presence in Your Local Market

If you are a small business delivering products or services to a local market you need to appear on Google search results when prospective customers need what you have to offer.

It doesn’t matter if you are a service business, a medical office, a local law firm or any other type of local business the times have changed dramatically and your ability to show up online when consumers need you is paramount to growing your business.

The seasoned Local SEO experts at Local GoldMine have a proven lead generation platform that ensures local businesses like yours have the tools necessary to not only compete online, but grab top rankings that lead to more customers, clients, and patients.

The top questions we hear from local business owners are… What do I need to do to increase my customer base using local digital marketing, and what does it cost?

There are several important factors that determine the answers to those questions and that is why we have laid out a roadmap below to help you understand the necessary steps we take to put you in position to get more eyes on your stuff!

The Steps to Local SEO Success!

What we do to put your business in front of more customers!

1. Local Presence Analysis & Discovery

Before any work can begin, you need to know where you stand right now! We do a complete analysis of your current digital assets and where you show up in the organic search results for the actual search queries people are using to find the products and services you provide.

This is where we discover what’s working and where your weaknesses are. Do you have any Google penalties?

Comprehensive Competitive Analysis: What are your competitors doing to rank on page one and what is your reach outside your location city.

You have heard the expression.. you can’t fix it until you know what’s broke!

Once we complete a full analysis of your local online presence and align it with your goals we can have a serious discussion about what needs to be done and what your investment will be to accomplish them.

2. Website Local SEO

This where we put your objectives online. Most local websites are failing to convert for 2 reasons:

1. Poorly designed architecture – The layout and flow of your website is not congruent with Google best practices and the content is not designed to turn visitors into customers.
2. Poor local optimization. We see this time and time again! If you do not properly tell Google who you are, what you do, and where you do business you will not show up in your home city or any outlying cities you would like to do business in.

Your website is your online showcase to prospective customers. We live in a mobile age and people search on the fly and expect you to have a mobile friendly website that downloads fast.

Above all, they expect to find solutions to their problems once they arrive at one of your web pages. Fail at any of those and you will lose customers.

If you do not have a website yet we build you one that is set up properly and optimized for your industry and market areas. If you already have a website we will consult with you about a redesign or a complete overhaul to get you a website that delivers new customers!

3. Content Marketing & Syndication – Social Media

You have probably heard “Content is King” more than a few times. Yeah,,, Yeah, unfortunately content is not king anymore.

Why? Because millions and millions of pages of content is being uploaded everyday. Poor content gets lost in a huge ocean of information. In other words, just posting content to post content is probably a useless endeavor nowadays, not to mention a waste of your hard earned marketing dollars.

Google still loves content and still rewards good content with high rankings. That fact has not changed. At Local GoldMine we understand how Google’s modern search engine algorithms work to ensure that any content created for your website is written and syndicated targeting your products and services as well as your local target areas. When we design your content calendar it will be on target and optimized to rank!

Organic Social: Social Media is so important for your local marketing for many reasons. But, if you want Google to notice you and your content you must syndicate to all your social networks and send strong social signals to the Google search algorithm.

4. Your Google Business Profile (GBP)

This is where most local SEO services drop the ball big time! Google continues to focus on the importance of your Google Business Profile and that it is NOT just another listing. It is a Google owned property that when marketed properly has a huge influence on how well you perform in the Google local search results.

In Fact, your Google Business Profile when used properly should be your number one organic traffic driver!

The huge growth of mobile searches makes having a well optimized Google Business Profile more important than ever! When you look at the small screen of a mobile device the Google 3-pack now takes up most of the page.

Properly Putting your Google Business Profile in the Google Maps 3-pack guarantees you will get more phone calls and contacts.

The problem that most business owners have is that just claiming your Google business listing is not enough.

Getting your Google Business Profile to appear in the local 3-pack for important search queries requires a local GMB specialist that understands all the necessary elements required by Google!

Having a large yet consistent digital footprint helps move your rank in the Google 3-pack and also puts your business in more places customers are looking. In the local SEO world we talk about Google Citations. (Click link to learn more about citations)

Our Business Listing Building and Google Citation Service puts your Local Business in the right places and helps you build authority with Google!

We take a long hard look at all your Google citations to ensure that you have consistent information about your business posted across the web.

Google looks at your NAP Name, Address, Phone number as it appears across the web. We make sure it matches!

5. Your Online Reputation

More than ever what people are saying about your business plays an extremely important role in your ability to attract new customers.

Consumers rely on reviews and trust them when making purchase decisions. In today’s mobile marketplace a potential customer right next to your business may drive right by and visit your competitor based on what people are saying about you.

At Local Goldmine we do a careful analysis of your current reputation and work with you and your employees to build an ongoing and positive reputation.

Is Your Small Business Ready to Dominate in Your Local Area?

Whether you own a single location business, multi-locations spread across different cities, or a service business that covers a wide market area you must take steps to ensure that interested consumers can find you when they search online.

Creating a powerful local digital footprint is not just one thing. There is no silver bullet that will suddenly catapult you to maximum digital exposure resulting in an explosion of new customers.

The 5 areas addressed above show you a proper blueprint to putting together an effective online marketing plan but by no means is it the complete approach. The total digital marketing approach your business will take is also dependent on your industry, your location, and your budget.

Get a local SEO Presence Audit Today! Are you ready for your Free Web Analysis and Consultation from a Local SEO and Digital Marketing company that truly understands local search?

Find out what is holding you back and how you can generate a steady flow of new customers using the power of Local SEO and Google Business Profile Marketing!