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As a small business owner in the St Augustine Florida area you probably realize the importance of marketing online to the local market.
It is estimated that around 5 million people a year visit the St Augustine area because of the beautiful year round climate, its history, and proximity to the great beaches. It is also home to many part time and year round residents.
As a small business owner it is very important to be marketing on the Internet so that you can effectively reach both of these markets.
Although there are plenty of small newspapers and brochures all over the city, the fact is, most people will probably find your business online .
Many of the visitors that come to St Augustine are using their mobile phones and notepads to find local attractions, and things to do while they are here. A good seafood restaurant, a cheap hotel, even an emergency doctor.
Why are so many people coming to St Augustine?
As the oldest city in the US, St Augustine has a rich history that is a big draw and offers visitors many options when they arrive. But, lets not ignore all the other great things that makes it an attractive place to visit and live.
Great Beaches, World Golf Village, Restaurants, and numerous exciting attractions, make St. Augustine FL a fantastic destination for both local residents as well as tourists.
In fact, scores of Jacksonville residents like to make the trip just for the day to enjoy all the amenities St Augustine has to offer!
When these searchers are ready to buy, your business must show up in the Google search results if you hope to get them to contact you or visit your business.
Regardless of how large your business is, in order to effectively reach more people looking for your products and services in the Saint Augustine area, you need a website design that locally focused.
What is a Locally Focused St Augustine Website?
Although there is no shortage of website designers online, the fact is, most of them do not understand the importance of local search, and you end up paying good money for a website that does not rank in your local market.
A locally focused website requires a designer that understands the local elements Google looks for when determining who you are, and where you do business. If you have already built a website and cannot get it to rank, this is probably your main issue.
What Does Google Look For in a Local Business?
Several years back you could easily build a website, do a little search engine optimization and grab some top rankings on Google. Unfortunately, Google has changed its algorithm to the point where many website designers lack the marketing skills to keep up with the changes.
Most of these website designers build your website and refer you to a SEO company after the website is already live and online.
Here lies the problem!
We see this time after time, where a small business owner calls us for search engine optimization because their website is not ranking and we need to redesign the website because it was not built with local intent.
How can you avoid paying twice for a website build?
Make sure your website design company does it right the first time!
There is nothing worse then putting your website up online and waiting for weeks, even months and it does not rank for the keywords related to your industry. You call your website designer and he tells you that you need to hire a Search specialist to optimize your website.
Although it is not the end of the world, if you want to generate leads and customers from your website you must take action.
To try and help you understand what is necessary to having a strong local presence, I have listed the major Local Internet Marketing elements needed to ensure that your business ranks high in your local area for the best keyword phrases.
- Locally focused website
- Google Plus and Business Listing
- Content Marketing strategy
- Social Media Presence
- Directory listings and Citations
Bottom Line… if your goal is to create a website for your small business in the St Augustine area and actually have it generate leads and customers, you must be very careful when hiring a website design company or private website builder.
If all you want is a website so you can tell people you have one and don’t care about generating new customers, then hire anyone, or use one of those do it yourself website services. Just be aware that eventually you will realize that you are paying for a website that is useless from a marketing standpoint. Why not just do it right the first time?
Want Straight Answers About How To Build a Locally Focused Website that Generate Leads and Customers?
If you read the entire article above you probably have a few questions regarding your local presence in the search engines.
First of all, make no mistake about the fact that ranking high in Google for the right keywords increases your ability to reach prospective customers. Not showing up ensures that the searcher will not find you.
Over the years Google has become more sophisticated in the way it determines how local businesses appear in their search results.
Just building a website and putting it up is usually not going to cut it in the highly competitive online arena.
Call our Local St. Augustine – Jacksonville Florida office at (904) 796-8527 and let’s discuss how you can position your business online so it can stand out in the local market.
What Does a Locally Focused Website Cost For a Typical Small Business?
First of all, there is no such thing as a typical small business. Every business including yours, has unique features and competes in a different online environment.
Here is the good news! Website design is much more affordable than you might think. Thanks to powerful content marketing platforms like WordPress, it much easier to design and build a professional looking and effective website.
If you are talking with companies quoting thousands of dollars for a simple locally focused small business website, be careful. You are probably being overcharged.
Here is a short list of what needs to be done to get your website online:
- Domain Name – we help you choose the right one, if you don’t already have one.
- Host – We host it on one of the most powerful and reliable host sytems in the world
- Website Design – We work with you to ensure that you get what you want while keeping it locally focused for Google.
- Content marketing – Google wants to see fresh and relevant content. We help you keep Google happy!
Let’s Talk!
Contact Jeffrey Taylor at Local GoldMine in St Augustine Florida today and do it right the first time! No Sales Pitches, just straight answers!
St. Augustine – Jacksonville FL
(904) 796-8527
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